Artificial intelligence models are astonishing, capable of generating content that is rarely indistinguishable from human-written pieces. However, these complex systems can also generate outputs that are inaccurate, a phenomenon known as AI hallucinations. These errors occur when an AI algorithm generates information that is grounded in reality. A

The realm of search is continuously evolving, and at the forefront of this transformation lies generative engine optimization (GEO). GEO harnesses the potential of artificial intelligence to craft dynamic and relevant search results that go beyond traditional keyword matching. Leveraging advanced algorithms, GEO can interpret user intent with unpre